4,48,211 cases
of crime against women registered in India in 2023, about 51 an hour. Rajasthan alone: 45,450. NCRB ↗
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Personal safety, worn daily.
SaferSide makes bracelets and pendants with a hidden safety button. One press shares your location or sends an SOS to the people you trust.
₹2,499per piece, no subscription
5 designs3 bracelets, 2 pendants, one shared core
30+ schoolsin the US, deployed by our team
The case
A real need. A simple model.
Apps need a phone
Safety apps start with unlocking a phone. A wearable button removes that step, and looks like jewellery, so it gets worn.
1 billion+ data users
India's mobile data subscriber base passed 1.02 billion in March 2026, so every wearer already carries the other half. TRAI ↗
Crime figures count registered cases and reflect reporting as well as incidence.
The model
One core. Many pieces.
Direct to consumer
₹2,499 a piece, no subscription. Sold through varde.in, driven by Instagram and Meta campaigns.
Enterprise safety
Schools and institutions on the same alert and location platform.
One umbrella
Every new product shares the app and the Safe Circle network, so each starts with users already connected.
One core, five shells.
The same electronics fit every design, which keeps tooling and inventory simple and makes new designs cheap to launch.
Every circle brings users.
Each wearer invites contacts to the app. People in a Safe Circle become users, so growth is built into the product.
Experience
Not our first safety system.
Our team has deployed tracking and safety systems in 30+ schools in the United States.
School & kids safetyThreat detectionAsset trackingFirst-responder dispatch
Roadmap
From a bracelet to a platform.
Safety jewellery first, then the same technology wherever people need to feel safe.
Safety jewellerySchools & enterpriseKids & elderlyVehicle safetyDecoy find tagsAnti-bullyingStatic panic buttonsNetwork speakers