Personal safety for 67 crore women. Worn as jewellery.
SaferSide is a Bluetooth safety button hidden inside bracelets and pendants, backed by an app, a Safe Circle network and a subscription. Designed for India. To be manufactured in India.
Press here
Press the jewellery. The people who matter are alerted.
No unlocking a phone. No opening an app. The button is already on her wrist.
1. She presses
A bracelet or pendant with a hidden Bluetooth Low Energy button. 18-month coin cell, splash-proof, nothing to charge.
2. Her phone acts
The SaferSide app triggers over Bluetooth: a fake call, her live location, or an SOS.
3. Her circle responds
Her Safe Circle gets a push notification with her name and live location, on their own app.
A huge, urgent need. No product built around how people actually behave.
crimes against women registered in India in 2023, about 51 every hour
NCRB 2023of them in Rajasthan alone, a state rate among the highest in India
NCRB 2023to reach help on a phone: unlock, find the app, tap. Too many when it matters.
Registered cases reflect reporting as well as incidence.
Safety people actually wear.
Safety devices fail when they are left in a bag. SaferSide is jewellery first: five designs, three bracelets and two pendants, all on one shared electronics core.
- One core, five shells: low tooling cost, fast new designs
- Bluetooth LE, 18-month replaceable cell, splash-proof
- Three actions: fake call, live location, SOS
- Safe Circles by phone number, with an invite link for non-users
Tree of LifeBracelet
Serene LeafBracelet
Guiding StarBracelet
Lotus DivinePendant
Infinity EdgePendantDesign-led, network-backed, priced for the mass market.
A category is forming. SaferSide's bet is that adoption, not features, decides who wins: it has to look like something she wants to wear.
| Safety apps | Standalone panic gadgets | Smartwatches | SaferSide | |
|---|---|---|---|---|
| Works without unlocking a phone | No | Yes | Mostly | Yes |
| Looks like jewellery she already wears | n/a | No | No | Yes |
| No charging | n/a | Varies | No | 18-month cell |
| Network of people who respond | Some | Rarely | Limited | Safe Circles |
| Recurring service | Some | Rarely | Vendor plans | Subscription layer |
Category-level comparison, not a claim about any one competitor.
Even a sliver of India is a very large business.
There are about 67.7 crore women in India. Move the sliders to see what a small share of them means. These are illustrative assumptions, not a forecast.
For context: India's domestic jewellery consumption was about US$85 billion in FY2023-24 (GJEPC via JNA), and the mobile data subscriber base passed 1.02 billion in March 2026 (TRAI). Many pieces will be bought as gifts by the people who worry, which widens the buyer beyond the wearer.
Hardware gets us in. Subscription and network keep us there.
Hardware
₹2,499 per piece, five designs, sold direct to consumer through varde.in and campaigns on Instagram and Meta, then retail and gifting channels.
Subscription: always-on personal security
A recurring plan that turns the device into a service: help when the user needs it, extended circles and more. This is the margin and valuation engine.
Enterprise and institutions
Schools, campuses and employers on the same alert and location platform, building on the team's deployments in 30+ schools in the United States.
Platform
Every new SaferSide product (kids, elderly, vehicles, find-tags) plugs into the same app and the same Safe Circle network.
From a launch to manufacturing the tag in India.
Today the electronics module is sourced. The plan is to design the Bluetooth tag in India and bulk-produce it here, which lowers unit cost and puts quality and supply in our hands.
Launch
- Five jewellery designs finalised
- Sourced BLE module inside every piece
- Direct-to-consumer launch through varde.in
- App with fake call, live location, SOS and Safe Circles
Make it in India
- Our own BLE tag design and firmware
- Indian PCB assembly and enclosure production
- Lower bill of materials and tighter quality control
- Subscription launches on the installed base
Scale
- Bulk production and retail distribution
- Enterprise rollouts starting with schools
- New devices on the same core and network
We have built safety systems before.
Our team has deployed tracking and safety systems in 30+ schools in the United States, alongside work in child safety, threat detection, asset tracking and first-responder dispatch. SaferSide brings that Bluetooth, location and alerting experience to a consumer product in India.
What the capital unlocks.
A Seed round to move from launch to Indian manufacturing and recurring revenue, with a Series A to scale.
Manufacture in India
Tooling, our own BLE tag, PCB assembly and the first bulk production runs.
Subscription and app
The always-on security service, backend reliability and the Safe Circle network.
Go to market
Brand, campaigns, gifting and retail partnerships across the five designs.
Enterprise
Pilots with schools and employers on the same platform.
Help us put a safety button on every wrist.
We would value 20 minutes of your time. Reply to our email, or reach us directly.
info@saferside.in · Jaipur, India