Personal safety, worn daily.
SaferSide makes bracelets and pendants with a hidden safety button. One press shares your location or sends an SOS to the people you trust.
A real need. A simple model.
4,48,211 cases
of crime against women registered in India in 2023, about 51 an hour. Rajasthan alone: 45,450. NCRB ↗
Apps need a phone
Safety apps start with unlocking a phone. A wearable button removes that step, and looks like jewellery, so it gets worn.
1 billion+ data users
India's mobile data subscriber base passed 1.02 billion in March 2026, so every wearer already carries the other half. TRAI ↗
Direct to consumer
₹2,499 a piece, no subscription. Sold through varde.in, driven by Instagram and Meta campaigns.
Enterprise safety
Schools and institutions on the same alert and location platform.
One umbrella
Every new product shares the app and the Safe Circle network, so each starts with users connected.
Crime figures count registered cases and reflect reporting as well as incidence.
Not our first safety system.
Our team has deployed tracking and safety systems in 30+ schools in the United States.
From a bracelet to a platform.
Safety jewellery first, then the same technology wherever people need to feel safe.